Read all about the smorgasbord of services we offer from our new studio kitchen.

We’re big fans of all things food and drink at Hatch, with a team full of Michelin-star hunting, cocktail connoisseurs who are partial to a baked treat and a cold brew or two. We don’t only have years of experience in eating and drinking though, we have also worked with some of the biggest names in the sector, including household brands, top chefs and renowned restaurants and foodie destinations. In 2023, you can expect even bigger things from us when it comes to our food and beverage offering following significant investment in our Leeds Office.

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Fully equipped studio kitchen

At our Leeds Dock office, we’re proud to launch a brand-new studio kitchen, fully equipped with a filming rig, lighting and sound setup, allowing for overhead shots and flat lay photography.

It’s the perfect place to shoot mouthwatering live recipe content and live cooking demonstrations, as well as hunger inducing photo shoots and much more!

Our new studio kitchen means we are able to react immediately to trends and create content quickly and professionally all from our Leeds HQ.

15 years of food and drink experience

When it comes to tried and tested, we aren’t short of food and drink experience, having worked with some of the industry's leading food and drink brands in recent years, including Diageo, Russell Hobbs, George Foreman, Wensleydale Creamery and Intercontinental Brand (ICB).

We’ve delivered award-winning PR campaigns, activated in-store sampling events, standout experiential activations, developed new recipes, delivered content and social driven strategies that are specifically developed for the food and drink market.

We are so confident in our expertise, we will share it with you for free (as long as there’s a cup of tea on the menu)

The proof is in the pudding as they say! With that in mind, we’re offering food and beverage brands a free consultation to discuss their PR, social media and content strategies and give advice on navigating the current climate, standing out on shelf and being firmly positioned in consumer shopping baskets.

Big plans for 2023

Expanding our services with the launch of a studio kitchen is just the cherry on top of the cake. With our experience and passion for the industry, we’re excited to help clients achieve their goals through recipe creation, product styling, PR, social media and brand development.

If that sounds like something you’re interested in, get in touch at hello@hatch.group.

The post Hatch will take your order now! appeared first on Hatch - PR, Social, Content & Activation Agency.

Data and Digital PR is the ultimate power combo when it comes to delivering a successful campaign, however long gone are the days when a simple survey is a solution to all your data woes.

It is true, there are few things that journalists love more than fresh data. Not only does it help you gain coverage for your campaigns, but it’s also a great way to position your brand as a leader in your field, however, conducting a survey is often seen as the easy way out.

Luckily, there are plenty of other options out there for you to access data that is not only free but also credible, you just have to be a little creative. So, here are our 10 best free data sources to help you out in 2022...

1. Statista

The No. 1 business data platform in the world — with insights and facts from 600 industries across 50 countries. You can pay for an extended version but the freebie has plenty to work with.

2. Office for National Statistics

Office for National Statistics (ONS) is the UK’s largest independent producer of official statistics covering population, employment, business and community statistics.

3. AskThePublic

AnswerThePublic listens to autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.

It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services.

4. Google Dataset Search

Google Dataset Search is a database from Google that helps you locate online data that is freely available for use.

5. Reddit

Trust us, Reddit isn’t just for 00s babes. It’s a network of communities where people can dive into their interests, hobbies and passions. It is a place filled with experts in every topic imaginable and… IT’S FREE. Some key subreddits are:

• r/rdataisbeautiful
• r/infogrpahics
• r/visualization
• r/datasets
• Datasets Subreddit

6. Google Trends

Google Trends analyses the popularity of search queries split by country, language and sectors. The tool uses graphs to compare the search volume of different queries over time

7. WhatDoTheyKnow

WhatDoTheyKnow is a site to help make Freedom of Information requests. They publish both the requests and the authorities’ responses, perfect to get your hands on the latest FOI data.

8. Owned Data

Client databases can be rich when it comes to free and accessible data. Likewise, sales data and website traffic can all make great news hooks.

9. YouGov

The YouGov website conducts daily polls to measure the UK’s opinion on things like politics, entertainment, retail, technology, media, lifestyle and more. 

10. World Bank Open Data

An Open Data Initiative that provides over 3,000 free open access datasets – encompassing microdata, time-series statistics and geospatial data.

If you’d like to chat with us about how we use free data sources to create media-friendly, coverage-driving campaigns, drop us a message at hello@hatchpr.co.uk 

The post 10 Free Data Sources to make your Digital PR campaign sweat appeared first on Hatch - PR, Social, Content & Activation Agency.

The coin toss is a symbol of fair chance at the start of every game, but no official coin has ever existed! Until now…

Nationwide Building Society and England Football have partnered and pledged to ensure 1 million players, parents and coaches get involved with the FA Respect campaign by 2023.

To support the initiative Hatch were tasked with creating a campaign that would raise awareness of the partnership, help spread the message of mutual respect on and off the pitch and engage with the target audience.

This led to the idea to launch a national competition to design the first ever Coin for Respect. The creative challenge called on children aged 3-17yrs across the UK to design a unique coin to become a symbol of mutual respect at the start of each grassroots game.

We split the campaign into four distinct stages, Competition Launch, Submissions, Shortlisting & Voting and Coin Launch. Each stage saw different elements come together to ensure the campaign received maximum exposure within the world of sport and wider media.

As part of the partnership, Nationwide Building Society had access to players and legends of the game which Hatch needed to utilise to meet the overall aims of the campaign.

Here’s how it went…

Stage 1: Competition Launch

To launch the competition to the nation Hatch enlisted the help of England footballing legends David James and Karen Carney to produce a video outlining what the campaign was.

We also worked with England stars Jordan Knobbs, Beth Mead, Tyrone Mings and Nick Pope to create image assets and pitch interviews to help get cut through in national media and generate significant awareness.

This resulted in 21 pieces of coverage including Good Morning Britain, The Metro, Sky Sports News, The Telegraph and The Independent.

[embed]https://www.youtube.com/watch?v=vQOJgb4zq5E[/embed]

Stage 2: Submission Drive

Once the competition was out there, the challenge was on to enough high-quality entries for a shortlist of designs that we could put to a public vote.

Our big focus here was on getting the campaign in front of as many children and families as possible.

The Hatchlings used the assets and ambassadors available to them, as well as various strategies, from a partnership with children’s title First News, to writing bespoke releases for local media in areas of high school concentration to get it in front of as many eyes as possible.

On top of this, Hatch worked with various MPs, utilising their relationships with schools and children's groups within their constituencies as well as creating assets packs and a briefing sheet which was sent to every school in the country.

This outreach resulted in 100’s of high-quality entries from across the UK!

Stage 3: Shortlist & Voting

Following the hugely successful launch of the Coin for Respect campaign and the big push on submissions, it was important that we continued momentum into the shortlist and voting stages.

We worked with several ambassadors including David James, Jordan Knobbs, Beth Mead, Rebecca Welch and Jeff Brazier to select our 11 shortlisted entries that would be put to a public vote.

Once we had our shortlist, we worked on getting as much coverage as possible to ensure the public knew about the designs and could have their say on which design was their favourite.

To generate awareness of the voting stage, we worked with David, Rebecca, Jordan and Beth to secure interviews with national media resulting in significant coverage in broadcast, online and print titles.

Hatch also worked with all 11 shortlisted children to build a bank of assets they could use to run their own campaign, and to generate as many votes as possible for each shortlisted child, we outreached bespoke regional press releases and secured interviews for each entrant.

All this activity helped us achieve more than 10,000 votes for the shortlisted entries as well as 185 pieces of coverage with a reach of over 500m!

Our eventual winner was Chloe from Wallington, Surrey whose design aimed to show that everyone should be able to take part in football and be treated equally, regardless of race, gender, sexuality, or any other characteristics:

Stage 4: Winner Announcement and Coin Launch

The final stage culminated in the winning design being mass produced and distributed to 15,000 grassroots referees, footballing legends and influential figures within the game.

To launch the coin, we organised an event at Wallington FC (the local club of our winner) to host the first official Coin for Respect match, where the coin was used for the very first time.

The game was refereed by Grassroots Match Official of the Year, Ella Broad and the teams were treated to a training session from campaign ambassador David James. The Hatch content team captured the event for a final video that was used across Nationwide Building Society and England Football’s social media channels, as well as organising a photographer to capture images for media outreach.

Hatch also organised interviews for Chloe, David and Ella with local and national media to promote the campaign and showcase the winning coin.

Final Results

Overall, the campaign was hugely successful securing coverage with a whole host of national and regional titles across print, broadcast and online. The content produced featured across multiple channels and drove significant engagement on Nationwide and England Football’s channels.

But above all the Coin for Respect is now being used by grassroots referees across the country, meaning it’s left a legacy on the game of football for generations of players and fans to experience.

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To speak to us about how to maximise your PR in the world of sport or sponsorship, drop us an email at hello@hatch.co.uk

The post Changing Behaviours with the Nationwide & FA Coin for Respect appeared first on Hatch - PR, Social, Content & Activation Agency.

Well, it feels like August has zoomed by as quick as Usain Bolt runs 100m!

Mother Nature didn’t quite bless us all with the weather for the kids’ summer holidays, but it has been the month for vacations and staycations, whatever the weather!

With the closing ceremony of the Olympics at the beginning of the month, and the opening ceremony of the Paralympic Games at the end, August has been a great month of sporting highlights.

Here at Hatch HQ, we have really lived up to the Olympic motto, higher, faster, stronger.

We have worked faster than ever turning around lots of plans for clients and delivering a whole host of new business pitches.

We reached higher and higher, with literally hundreds of pieces of coverages for our clients and we have even help make sell out crowds at Headingley for the Northern Superchargers!

Lastly, we worked as a team, stronger than ever. In a busy month of well deserved holidays for our Hatchlings, we achieved some amazing national coverage. Our studio team were as hot as the Olympic torch, creating the Leeds United Football Club player announcement video and more, and Matt V’s car was nearly on fire after travelling all over the country for amazing content!

But now, we can proudly reveal the bronze, silver and gold medal winners in the race to win the Best Campaign of the Month in the Hatch-lympics.

Bronze medal – Nutella ‘Happy Portion’ Van

Firstly, let’s get this straight, we did not give this Nutella campaign the Bronze medal because we know the van is making its way to Leeds next week (or did we?). This month, Nutella embarked on its first ever national tour in its ‘Happy Portion’ van where customers need nothing but smile to receive their free breakfast. With two different breakfasts up for grabs, it’s expected that around 5000 breakfasts will be enjoyed. A great take on the classic “sips on lips” sampling experiential, see you soon guys!

Silver Medal – Walkers ‘Taste Icons’

Who doesn’t love crisps? Walkers have teamed up with four local ‘community hero’ restaurants from all over the UK, all with different cuisines, to create limited edition crisp flavours of the restaurants’ most popular dishes. The flavours are the fragrant Madras Curry, inspired by The Radhuni in Edinburgh; classic and crispy Fish and Chips, from Yorkshire's Wetherby Whaler; creamy Thai Green Curry with a hint of zingy spice, from Mantra Thai Dining in Newcastle; and flavoursome Chicken Burrito from Yucca in London. And, the best bit of the campaign is that it aims to pump £2m back into local communities, with each bag offering diners £5 off the bill at thousands of participating local restaurants. Now, I don’t know which flavour you want to try first, but as a Yorkshire gal, I’m definitely up for giving the Fish and Chips flavour a go!

Gold Medal – We the 15

In true Olympic and Paralympic spirit, there literally couldn’t have been a more deserved winner of the Hatch-lympics than this campaign. Multiple leading international organisations have united to launch WeThe15, which aspires to be the biggest ever human rights movement to represent the world’s 1.2 billion persons with disabilities. Ahead of the Paralympics, this campaign was launched to end discrimination towards persons with disabilities and act as a global movement publicly campaigning for disability visibility, accessibility, and inclusion. The campaign launched a moving and empowering video that can be viewed here.

Congratulations to our medal winners, and we can’t wait to see what is in store in September!

Stay up to date with all things Hatch by following us on social media.

The post Hatch Monthly Round Up – August 2021 appeared first on Hatch - PR, Social, Content & Activation Agency.

Sports sponsorship. We all know that they’re an incredibly valuable way of increasing a brand’s exposure and authority. But once your brand’s name is on that football shirt, F1 car or as an official partner with profile stadium rights, is that it?

Then it’s time for us to step in. We specialise in identifying activations that help brands hit their objectives, deliver that sweet, sweet ROI, and really make sports sponsorships investment sweat.

This year, one of our long-standing clients, Hisense, partnered with the incredibly influential (and much-awaited) UEFA EURO 2020. Now you may think, “Great! Logos will be plastered everywhere. The Hisense name will be broadcast live across the nation. Job done.”

Not for the Hatchlings. We took Hisense’s sponsorship in the UK market and ran with it, resulting in not just national TV exposure for the Hisense branding, but blanket national media coverage with an additional combined reach of over 200 million, engaged influencers and stakeholders, and fostering long-term support from our key media contacts.

Here’s some top line examples of how we did it…

Game Plan

Just like football, to maximise a sports sponsorship you need a game plan. Tactics. A strategy. A “Jose” masterclass if you will – or to appease our Leeds office, a “Bielsa” masterclass. The brief was to maximise the rights via PR and fan engagement and drive awareness and understanding of the brand’s lucky chip creative campaign.

Golden Tickets

First and foremost, we turned our attention to tickets. With 18 months of no sporting events and access to exclusive hospitality tickets to the most talked-about event of the year, we knew that ticket invitations to Wembley would go down a storm with our contacts.

And so, in order to drive media coverage and that all-important positive preference for Hisense amongst our key media contacts - not just during the EUROs but forever - we invited the very best of the tech, lifestyle and news journos to join us in the Hisense’s lounge.

This generated immediate endorsement from our key contacts and better yet, gave us some quality face-to-face time with our top tier journalists which of course is invaluable for future product reviews and brand coverage opportunities..

Next up, we wanted to engage with the real football fans who were looking to upgrade for the tournament (and the new Premier League season) and so we devised a plan to launch a series of competition-based content with the renowned Mail Group.

By offering just one pair of tickets to the EURO 2020 final, we secured front page national paper presence for Hisense in the Daily Mail, as well as coverage in the Mail Online, the i paper and i News online - a combined reach of almost 90 million. Score. Not only did this include the ticket comp, but the content also included images of Hisense’s hero EURO 2020 TV and a news story  from research we’d completed around fan superstitions to support lucky chip creative campaign profile. So, those people who missed out on the comp win had the Hisense TV front of mind when they were searching for a new screen.

The Little Black Book

Using tickets is one thing, but here at Hatch we have a very full ‘Little Black Book’ of sports contacts that we can tap into when we need. Ahead of the England v Czech Republic game, we worked with national sports press to run an interview with ex-pro, Paul Merson - Paul played and scored in the 1998 game against the Czechs. Not only did this offer genuinely engaging content for fans, but the Hisense brand was included throughout the 150+ pieces of coverage within the sports pages.

Utilising Our Assets

As part of the sponsorship, Hisense had access to the EURO 2020 trophy in the lead-up to the tournament. We decided to take it on a tour of key Curry’s PC World stores and invited fans to come along and have their photo taken with it…and buy a TV while they were there if they wanted to. Those who shared photos of their visit on social media had the chance to win a voucher to spend in store, which helped us drive two round of strong regional coverage in consumer strongholds.

Reacting to the Belle of the Ball

Following the viral video of Belle McNally receiving Mason Mount’s shirt at the semi-finals and media appearances on BBC Breakfast, we decided to make Belle Hisense’s “Lucky Chip” for the final match.

Working with managing director of Hisense UK, Howard Grindrod, the Hatch team invited the 10-year-old, her brother Mason and her father to join the Hisense team at the finals to make her dream come true.

This kind gesture led to coverage in The Sun and it’s Scottish and Irish editions, a mention on This Morning, an Instagram Reel on LadBible UK, and of course, one very happy little girl!

Final Results

The final match, which was broadcast across both the BBC and TV, saw a record breaking viewership on the Sunday night, peaking at 30.95 million UK viewers.

Naturally, this offered massive Hisense brand impact with branding rights being broadcast across the nation, but thanks to Hatch’s sponsorship PR and activation, we also secured multiple national paper coverage, creating a combined online reach of over 200 million and elevated media relations with our top tier journalists.

And whilst it may not have been the result on the pitch we were hoping for as a nation, it was certainly a win for Hisense and the Hatch team.

*Final whistle*

To speak to us about how to maximise any sport sponsorship your brand may be involved with, drop us an email at hello@hatch.co.uk

The post Hisense Lucky Chip Activation & PR Scores at UEFA EURO 2020 appeared first on Hatch - PR, Social, Content & Activation Agency.

After a month of tears, jubilation and drama, football may not have come home, but EURO 2020 certainly came to an emphatic end as Italy defeated England in heart-breaking fashion at Wembley Stadium.

Off the field, brands had their own competition to capture the attention and hearts of fans and consumers. Now the tournament is wrapped up, here's the EURO 2020 brand activity that we feel captivated the occasion and outperformed competitors.

Firstly, the official beer of the England men’s football team, Bud Light, thought inside the box for its creative campaign. Their strategy saw close-up shots of Kyle Walker, Jordan Pickford, and Kieran Trippier’s faces being printed on the front of their customed-designed drinks packaging, enabling fans to honour their idols with a beer and box you can wear. Building on this, they launched the #BoxHeadKeepieUppie challenge, which spurred thousands of influencers and fans to attempt the test and post it on their social media channels, further promoting the brand.

https://youtu.be/umR6gY0U0nk

TikTok’s #wherefansplay has proven to be one of the most used hashtags of the summer, applying a real-time marketing approach that provided a constant influx of content. With appearances of Cristiano Ronaldo, David Beckham and Ed Sheeran, the tournament was brought to life through this short-video format, and undoubtedly bonded the TikTok and footballing communities. Even the England team jumped on the hype creating some hysterical videos for fans to engage with, the most popular being a rather spectacularly edited video of Bukaya Saka on one of England’s trademark inflatable unicorns.

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EE has a long and established partnership with the FA, and being the lead partner for Wembley Stadium, they had all the tools to create some sensational content. In 2018, they debuted a video-series named ‘Lions’ Den’, which returned and was broadcasted daily throughout Euro 2020 from the team’s training ground St George’s Park. Hosted by ex-Love Island personality Josh Denzel, the content-series gave Three Lions fans the opportunity to interact directly with the players daily, whilst giving a comprehensive look into Southgate’s team.

Away from the tournaments official sponsors, a plethora of brands launched eye-catching tv-ads that unquestionably grasped the consumers attention. Irn-Bru joked at Scotland’s 16-year absence any international tournament with their witty ‘Tournament Virgins’ commercial. Whilst, Sports Direct sent shivers down everyone’s spine with their star studded line-up that justified how football is not ‘just a game’.

https://youtu.be/-Mmkur_Vm-s

UK-based company Liberty Games created a brilliant, yet simple Euro 2020 themed ‘Where’s Wally? esc’ puzzle which reaped quick rewards. The brainteaser challenged fans to find the famous trophy hidden somewhere in a busy pub scene to help the players ‘bring it home’.

In the build-up to the final, brands including the Royal Mail, Specsavers, and Lynx celebrated England’s historic win over Denmark in the semi-finals of the competition with creative twists on the acclaimed ‘It’s Coming Home’ slogan.

Contrastingly to these success stories, EURO 2020 set a record for the highest number of own goals scored in any international tournament, so here are a few blunders that led brands into committing the ultimate error.

In attempt to jump on the bandwagon of England’s semi-final triumph, Tesco were certainly clutching at straws with their social post. This poor attempt at engaging the fanbase only resulted in some of their main competitors Sainsbury’s and Iceland responding to their howler, ultimately having the last laugh.

Main sponsors Coca-Cola and Heineken both felt the viral ripples caused by simple from stars of the world’s most popular sport. Cristiano Ronaldo and Paul Pogba both expressed their displeasure with both brands being present when giving a press conference during the tournament, with CR7 even swapping a bottle of Coca-Cola for water, in a clip that was widely shared on social media. While this may seem harmless to some, the “bottle battle” hasn’t done Coca-Cola many favours, with a reported $4 billion fall in share price ensuing from the aftermath of Ronaldo and Pogba’s high-profile snubs.

It takes nerve to break through the noise, and it can easily go wrong! So, if you’re a brand looking for support with your online visibility and audience engagement, please get in touch at hello@hatchpr.co.uk

The post From Boxheads to Inflatable Unicorns: The Brands that Dazzled During EURO 2020 appeared first on Hatch - PR, Social, Content & Activation Agency.

Last month we hosted a session as part of this year’s Leeds Digital Festival, focusing on how digital and PR go hand-in-hand to create further-reaching and more impactful activity.

From insight to delivery, utilising what digital can offer us can take a good campaign and make it a great one, but more importantly it’s also an opportunity to show tangible, business-focused results - something traditional PR often struggles to do.

Our team consistently produces original, creative campaigns that get plenty of eyeballs on them, but for clients whose focus is on ecommerce or online engagement, we know we need to provide a more detailed view of ROI. Clients have bosses, too!

So, we don’t get the creative cogs whirring until we have all of the information available. Instead, we ask a lot of questions; who is the audience? Where do they ‘live’ online? How are people engaging with the website and what are they searching to get there? What’s the brand’s backlink profile like and what quick win opportunities are there? Among many others.

This helps guide our idea generation to ensure that not only are we developing something the media will love, but that we’ll also be able to prove the impact of our campaign on a much wider scale, and most importantly, from a commercial perspective.

Life was moving online anyway, but in the last 6 months online engagement has become the default for every demographic. Meaning now more than ever, brands need to have strong visibility in search alongside the ever-important awareness in the media.

I can’t give any more secrets away, so if you’re a brand looking for support with your online visibility and engagement, please get in touch at hello@hatchpr.co.uk.

The post Maximising digital to make your PR go further appeared first on Hatch - PR, Social, Content & Activation Agency.

Ok, so hands up if you found yourself clearing out your wardrobe, deep cleaning your kitchen cupboards and fridge, tidying excessively and just quite frankly doing anything and everything possible to keep boredom at bay during lockdown? I know I did!

Driven by the likes of Marie Kondo and Mrs Hinch we’ve seen cleaning and tidying take off as huge trends in recent months, and we saw the perfect opportunity to launch a press office campaign for our home electricals client Hisense. With a bit of research, we found that the average spend on the weekly shop over lockdown was up almost 20%, despite the fact us Brits made 77 million fewer visits to the shop compared to the same period in 2019. That means more food in the fridge for a longer period of time.

Hatch worked alongside Marie Kondo certified expert, Sue Spencer, a Professional Home Organiser to uncover all the expert insight on how to really organise your fridge, cut down on food waste and cleaning time and just make day-to-day life easier. Sue provided us with her expertise, covering everything from where you should store your ketchup to how to use each shelf efficiently for your food’s optimum lifespan.

The Hatch team set about distributing our press materials – complete with a bespoke infographic to support – and managed to secure an exclusive video piece with The Sun, a live interview on TalkRADIO and coverage in Real Homes among others. Overall, the campaign was a huge success, with 163 pieces of coverage and an estimated reach of 30,000,000 – not bad for a reactive, small-budget campaign.

Do you have a product or service you’d like to shout about? Why not give us a call on 0113 361 3600 – we love a natter.

The post Organising your fridge like a pro with Hisense appeared first on Hatch - PR, Social, Content & Activation Agency.

In these strange times, we’re all looking for the next thing to watch on our favourite streaming platform. Here at Hatch, we’ve got a recommendation very close to our hearts!

From the makers of the UK’s favourite New Zealand wine brand, “Vintage” follows Villa Maria’s dedicated viticulturalists and winemakers as they take the 2019 vintage from grape to bottle, documenting the incredible highs and heart-breaking lows of making world-class wine.

It is close to our hearts because we had the pleasure of organising its UK premiere, which took place earlier this year, on February 19^th at London’s legendary May Fair Hotel.

We were tasked with hosting a premiere, with the aim of engaging key customers, trade and industry partners, consumers, wine enthusiasts and media to create awareness and excitement around the launch of Vintage, and in effect driving consumers to view the documentary on Amazon Prime once it launched.

The May Fair Hotel was chosen as the venue due to not only its legendary status but also because it’s home to London’s most impressive and largest private screening rooms, seating 200 guests!

With an event of this magnitude, we knew we had to do something special to get the press engaged. Therefore, media invitees received bespoke invites printed onto bottles of Villa Maria with a QR code directing them to a specially designed RSVP landing page.

To maximise awareness of the film coming soon to Amazon Prime, a press release was distributed resulting in an exclusive interview with the Daily Express for one of the protagonists, Stu Dudley.

What’s more, give the public a chance to attend the event, we set up five reader offers to win a ticket to attend the premiere were secured with Marie Claire, Country & Townhouse, The List, The Lady and The Resident. Our social team also got involved, creating a dedicated social media strategy, promoting teasers for the documentary and running competitions across channels.

When the night came, we were all very excited! We jumped on a train to London to meet our team down south and got to prepping. With two bars to set up, a red carpet to be laid, 200 goody bags to fill with specially designed press brochure, Villa Maria colouring books and branded pencils and USBs with all assets, we knew we had to get going!

With everything set-up (and a rota to get the team premiere-ready, of course), the guests started flooding in for the drinks reception, taking advantage of the 360° gif camera on the red carpet while Stu Dudley was finishing up his press interviews in a press suite upstairs, following a content gathering session for Villa Maria’s social channels.

Soon, it was time to usher the guests into the cinema and start the screening, followed by a Q&A with Stu led by UK wine expert, Jane Parkinson. The audience engaged with the discussion, wanting to find out more about the process and Stu’s role, generating engaging pieces of coverage post-event.

After a closing drinks reception, we took straight to breaking the bars down and ensuring everything is sent back to be safely stored until the next event – we can’t wait!

Oh, and the results? Over 160 guests in attendance (including over 50 journalists from titles such as The Spectator, Country & Townhouse, Stylist, Financial Times, The Guardian, The Independent, The Sun and Press Association, Mail on Sunday), 139 social media posts with a 690,324-potential reach from guests and 25 pieces of coverage across consumer and trade titles with a potential reach of 43,593,450.

Have a watch of the video from the night and head over to Amazon Prime to see the film itself – perfect for the isolation wanderlust!

The post Villa Maria – Vintage Premiere appeared first on Hatch - PR, Social, Content & Activation Agency.

Global haircare and grooming brand, Remington, is in its first full year of a global partnership with Manchester United as the club’s Official Electrical Styling Partner.

At the start of the 2018/19 season, we helped the brand launch a range of co-branded products by surprising fans visiting the Megastore at Old Trafford with free styling sessions, hand engraving and the opportunity to meet MUFC legend, Denis Irwin.

To further raise awareness of the partnership and boost sales ahead of the Christmas gifting season, we used the first matchday in December, when the Red’s faced Aston Villa on Sunday 2^nd December, to activate to the 74,000 MUFC fans in and around Old Trafford.

The day before the game saw us set up in the Megastore with free product engraving, giving fans the chance to personalise their Christmas gifts. Each purchase was also rewarded with a VIP card giving the fans priority access to the activation taking place the next day.

On match day, we set up a unique activation zone outside the Sir Alex Ferguson Stand – a branded structure which hosted a variety of activities to engage fans and raise their awareness of the partnership. From free styling and cuts, free laser engraving and a social activation pod where fans could meet club legend, Wes Brown! Importantly, a full display of the co-branded products was made available for purchase on the day.

We also made sure fans around the stadium knew about the activation, with four brand teams engaging with match-goers throughout the day.

With United legend Wes Brown in the activation area, we arranged for a series of media interviews to help promote the partnership. These saw him find out if he’s naughty or nice with talkSPORT, discuss the team’s performance with Manchester Evening News and chat to MUTV about his predictions for the game.

The results? We were seen by an estimated 45,000 fans due to the branding at the stadium with meaningful direct engagement to over 350 fans inside the pop up, with a collective social media reach of over 982,400 (including 203,000 interactions with the Remington social post advertising the event) and potential collective media reach of over 1.3m - all of which contributed to a 260% sales increase!

The post How we brought styling to Old Trafford for Remington appeared first on Hatch - PR, Social, Content & Activation Agency.